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商品編號: 9-707-465 出版日期: 2006/10/31 作者姓名: Casadesus-Masanell, Ramon;Mitchell, Jordan 商品類別: Other 商品規格: 25p 再版日期: 2010/02/09 地域: United States 產業: Software publishing;Computers & electronics 個案年度: 2006 - 2006
商品敘述:
As of 2006, Microsoft is finding that their dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005 and was quickly becoming a formidable alternative for productivity programs with OpenOffice. Linux''s "business model" to compete against Microsoft is significantly different than those of traditional for-profit software companies. Linux is open source (all code is made available for redistribution by anyone) and harnesses the collective power of thousands of programmers--both independent and employees of major software firms such as IBM, HP, Intel, Sun, and Dell--which allows it to work out bugs quickly and release new operating systems several times per year. Students are faced with the analysis of competitive interaction between Windows'' and Linux''s business models and value loops and are asked to reason whether a clear winner will emerge. This case is available in only hard copy format (HBP does not have digital distribution rights to the content). As a result, a digital Educator Copy of the case is not available through this web site.
涵蓋領域:
Business models;Operating systems;Value chains;Open source software
相關資料:
Case Teaching Note, (5-709-431), 19p, by Ramon Casadesus-Masanell
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